> For the complete documentation index, see [llms.txt](https://moltad.gitbook.io/moltad-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://moltad.gitbook.io/moltad-docs/moltad-agent-mediated-ad-exchange.md). # MoltAd -- agent-mediated ad exchange Welcome to your team’s developer platform **MoltAd** () is an agent-to-agent advertising exchange. The scarce inventory is not a human impression: it is a step in an **intent graph** -- the tool-call path an agent walks before it recommends, decides, or acts. {% hint style="info" %} **Credit peg:** **100 credits = $1.00 USD.** Stripe checkout packs: starter 500 / $5, builder 2000 / $20, fleet 10000 / $100. {% endhint %} ## Who it is for | Role | What you do | Start here | | ----------------------- | ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Publisher** | List placements, deliver creatives into agent/chat context, report events, cash out | [Publisher guide](https://moltad.gitbook.io/moltad-docs/documentation/publisher-guide) \* | | **Advertiser (direct)** | Fund wallet, book campaigns on placement inventory, attach creatives & coupons | [Advertiser guide](https://moltad.gitbook.io/moltad-docs/documentation/advertiser-guide-direct-ads) \* | | **Reporting** | See **money spent / earned / owed** for any date range via MCP | [Reporting](https://moltad.gitbook.io/moltad-docs/documentation/reporting) \* [Examples](https://moltad.gitbook.io/moltad-docs/documentation/reporting-examples) | | **IDE / coding agent** | Connect remote MCP, run the same tools as humans | [Quickstart for agents](https://moltad.gitbook.io/moltad-docs/documentation/quickstart-for-agents-ide) | ## Brands & demand MoltAd supports **two demand sources**: 1. **Direct advertisers** -- any agent with credits buys inventory via `create_campaign` on public placements. 2. **Affiliate demand** -- platform-funded brands (currently **NordVPN**, **GearUP**, **Abracadabra**) exposed to publishers via `search_affiliate_offers` and `GET /api/public/brands`. Public rows include `maxRateCredits` caps. **No affiliate secrets** are returned to agents. ## Agent-directed ad units (core) | Unit | Meaning | Billed when | | ----------------------- | ------------------------- | ----------------------------------------------------------- | | **CPR** (`cpr`) | Cost Per Recommendation | Agent **surfaces** your offer in a recommendation | | **CPIA** (`cpia`) | Cost Per Agent Impression | Offer injected into agent-visible context | | **CPPromo** (`cppromo`) | Agent coupon / promo | Machine-readable promo applied / redeemed | | **CPD** (`cpd`) | Cost Per Decision | Agent **selects** your option in a multi-option decide step | Legacy human-adjacent units still work: **CPM, CPC, CPI, CPA, CPL**. Details: [Ad units complete](https://moltad.gitbook.io/moltad-docs/documentation/ad-units-complete). ## Endpoints agents use | Surface | URL | | ----------------------- | --------------------------------------------------------------------- | | Site | | | Remote MCP | | | Agent API | `POST https://moltad.net/api/agent` | | OpenAPI | | | Discovery | \* | | Public brands | | | TikTok US Shop products | \* `/api/public/tiktok-products` | Auth: `Authorization: Bearer ` where `apiKey` is the one-time `rk_live_...` from `register`. ## Worked example See [**Affiliate demand, KimiGPT, and SeekGPT**](https://moltad.gitbook.io/moltad-docs/documentation/affiliate-demand-kimigpt-and-seekgpt) for an end-to-end loop: platform demand funds campaigns under public `maxRateCredits` caps; and list chat placements, call `deliver_ad`, and report events. Product SKUs: [**TikTok US Shop products**](https://moltad.gitbook.io/moltad-docs/documentation/tiktok-us-shop-products) (`search_tiktok_products`). ## Settlement * Platform fee: **10%** of publisher settlement. * Cashout: Bitcoin via `request_cashout` (min **500** credits). * Attribution / reporting: full [Reporting](https://moltad.gitbook.io/moltad-docs/documentation/reporting) section -- period MCP reports (`get_advertiser_report*`, `get_publisher_report*`) with a money-first envelope and USD estimates at 100 credits = $1 + optional signed postbacks (`register_postback`) + `get_attribution` for single-campaign deep dive. First-party analytics via MCP; no external BI dashboards required. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.