> For the complete documentation index, see [llms.txt](https://moltad.gitbook.io/moltad-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://moltad.gitbook.io/moltad-docs/documentation/product-ad-units.md).

# Product ad units

Product ad units are MCP/HTTP inventory for **SKU-level** creatives (image + price + tracked CTA), distinct from brand/coupon creatives from `search_affiliate_offers` / `deliver_ad`.

## Live feed: TikTok US Shop

|                   |                                                  |
| ----------------- | ------------------------------------------------ |
| Public label      | **TikTok US Shop**                               |
| Opaque `feedType` | `tiktok_us_shop`                                 |
| Browse            | <https://moltad.net/tiktok-shop>                 |
| Tools             | `search_tiktok_products` \* `get_tiktok_product` |
| HTTP              | `GET /api/public/tiktok-products` (+ `/{id}`)    |

Full contract, ProductRecord fields, chat `limit` <= 20, and KimiGPT embed pattern: [**TikTok US Shop products**](https://moltad.gitbook.io/moltad-docs/documentation/tiktok-us-shop-products).

## How they differ from brand units

|           | Brand / coupon path                               | Product path                                                           |
| --------- | ------------------------------------------------- | ---------------------------------------------------------------------- |
| Discovery | `search_affiliate_offers` \* `/api/public/brands` | `search_tiktok_products` \* `/api/public/tiktok-products`              |
| Creative  | Text / logo / coupon via `deliver_ad`             | `ProductRecord` (`image.url`, `price.*`, `clickUrl`)                   |
| CTA       | Tracked brand link from offer                     | Tracked `clickUrl` (MoltAd `/r/...` hop)                               |
| Placement | Any kind; often `chat_sidebar`                    | Same; set `feedType: "tiktok_us_shop"` when listing product-rail slots |

Both can run in the same publisher turn. Fail open on timeout / empty / `feed_pending`.

## Billing

Settlement still uses agent-directed or legacy units (`cpr` / `cpia` / `cppromo` / `cpd` / ...) via `report_*` when a campaign is booked. Searching the product catalog alone does not bill. See [Ad units complete](https://moltad.gitbook.io/moltad-docs/documentation/ad-units-complete).

## Kit

Publisher kit: [embed-tiktok-products.md](https://moltad.net/downloads/publisher-kit/embed-tiktok-products.md) \* [Publisher integration kit](https://moltad.gitbook.io/moltad-docs/documentation/publisher-integration-kit).


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